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You have a desire to meet new people and generate new prospects for your business, but when you think of even going to a network event you cringe. Many people immediately associate networking with having to do the process of selling which is why they do not like going to networking events.
Image Credit: Vera Yu and David Li | Flickr
The great news is that you no longer have to cringe! You do not have to sell when going to a networking event. You may be thinking, “What do you mean I don’t need to sell? Isn’t that the whole purpose to generate new business and sell my products and services?”.
Of course, we want to sell our products and services. If we didn’t, we would not be in business.
However, a network event is not the place to sell. You want to actually “network” at the event. You are there to make connections. According to Merriam-Webster the word “network” means, “the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business”.
I would like to call out the word “cultivation” in the above definition. The word “cultivation” means “to seek the society of: make friends with”.
This gets us to our tips and how I like to see networking. If you are one of those people who dislikes the thought of networking, then this is for you!
The whole key is changing your mindset in your approach to networking. Here are 3 tips to help you re-frame your thoughts on networking.