Lots of people say they'd like to be an entrepreneur, but society puts up barriers so most adults just go out and get a job. This results in people who don't think they have what it takes to be a business owner. But, if you've ever tried to get a job you've tried to sell your services...and that's what an entrepreneur (or freelancer) does
Seth Godin said recently at a WSJ event that the way you become an entrepreneur is to "get in touch with your inner lemonade stand". When we were kids we inherently knew how to make a living. We knew that if we could find a market (thirsty people), and provide them a product they wanted (lemonade), and charge them more (10 cents) than we paid for it (free from pantry) we could make a living.
Most successful businesses aren't started by people with a great new idea. They're started by people like Annie and Mark Danielson
, who realized that people like to hang beautiful things on their walls and became one of the largest employers in southern Colorado. Or Jacob D’Aniello
, who was sitting in a cubicle looking for change and found it in pet waste removal (and was recently named one of the top franchises in the country by Entrepreneur magazine).
The driving force of our economy is small businesses. Perhaps the answer to our current economic woes is for more people to be like Annie, Mark and Jacob, and get back in touch with their inner lemonade stand.