Many people ask, "What can I do to get that one idea that will get things going?" or "What can I do to make it?" Those are great questions, but often the wrong questions. Recently my wife was featured on our local CBS affiliate WKRG 5 with the story of how she created the SecondHand Sisterhood.
So often when someone "makes it" others think it was an overnight success or a fluke, but rarely do others think it was the result of hours and hours of hard work. This is a situation that literally fell in my wife's lap. Stephanie was standing in the kitchen when an ides hit her to create a facebook group to buy and sell her barely used items to her friends. Little did she know she would have over 7,500 members in under 6 months. There were over 1,000 interaction per day on the group with members making thousands and selling that much as well.
We had no way of knowing it would be such a success when we moved the facebook group to a traditional site. Since June 1st, there have been over 90,000 page views with over 2,000 items listed for sale on the site. This is a paid membership site, so membership won't be the same as on a free facebook group, but there are almost 200 paid members with dozens more being added daily. It really speaks loudly of the action of finding something you are already doing and simply ramping it up. I have also heard this referred to as "Scratch your own itch".
The key word in this post is preparation. Being prepared is likely the most important aspect of growing a business or idea into a success. You can't simply sit on the side lines waiting for something to drop in your lap, you have to work hard. When a great idea comes along, you have to be already in the process of thinking big and expecting big things. You can't be sitting on the couch waiting for publishers clearing house to show up. Successful things happen to successful people. It's often a case of the chicken and the egg. So get started working hard on whatever it is you are doing and you will be better prepared when that big idea comes along. Trust me, it won't sneak up on you.
Have you ever had a big idea come your way because you were already pursuing something else or working in another area? Leave a comment below, I would love to hear your story or thoughts.