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That's the slogan of Saddleback Leather Company. They sell really expensive leather bags and when you visit their website, I promise you'll want one.
Dave, the owner, is a master story teller. From the 100 year warranty (that doesn't cover creases from elephants)...to the hilarious videos, every page of their website will have you telling yourself the story...these are the best leather bags in the world.
Dave tells site visitors that his bags are, "made to last longer and age better than their owners. They're designed to be a reflection of the one who carries them." He asks, "Are you average, boring and cheap or are you uncomplicated, classic and well put together?" Then he suggests that his bags allow you to "carry something that speaks of who you are."
And just in case you aren't convinced, the site points out that Will Smith, Tom Cruise, Mike Myers, Sarah Jessica Parker, Ben Stiller, Charlize Theron, Jack Black, Anne Hathaway, Brendan Fraser, and Mark Wahlberg already own them.
Perhaps my favorite is Dave's answer to one of the frequently asked questions (trust me, they're all worth reading):
How's that for a great answer?
Great marketing is about helping your customer tell themselves a priceless story.