To hype something is to intensify advertising, promotion, or publicity by ingenious or questionable claims or methods. We see that a lot today. People and organizations become self-promoting and come across as being desperate and unbelievable. If they are really that great, wouldn't their light shine so the horn-blowing wouldn't be necessary?
Authenticity demands that we present to others an accurate picture of the way things really are. In a world where hype can't be escaped, authenticity is like a breath of fresh air. So, how do we pursue our whys and live with authenticity?