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We are so glad you're here and ready to take the next step! We created 48days.net as a place for community. For people to encourage each other and help each other in finding or creating work that is meaningful.
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I was talking with a fitness expert and trainer who was lamenting the fact that her latest fitness class was not attracting many participants. Unfortunately this meant her class had been cancelled. She said, “I love the training part but selling people on the class is something that I’m lousy at. I’ve just never been any good at selling.” I can’t tell you how many times I’ve expressed that same sentiment. I’ve always maintained that I couldn’t possibly sell anything and now suddenly I’m involved in selling not only my books that I’ve written, but also my speaking package that I’ve put together. It’s taken me a while to wrap my mind around this change in perspective but here’s what I’ve learn and what I shared with the frustrated trainer. You have to stop thinking of what you are doing as selling. Instead you have to look at what you are doing as helping others, because if you are selling something worthwhile, helping others IS what you are doing. You are providing someone with a service, a product that they can truly use.
I’m planning a book launch for two (yes two!) books in September and I thought I’d give you some behind the scenes insight into my plans. The most difficult thing about writing and publishing a book comes after the fact. Why? Every writer wants to know that their work is making a difference somewhere, somehow and in order to accomplish that we must get the book out of our hands and into the hands of the appropriate audience. How do you accomplish this? I’m not going to pretend to be an expert but I’ve studied the process and learned a bit over the last 3 or so years and here’s five ways to have a successful book launch.
Want a whole book that helps you decide how to market your book? I'd recommend: Stress-free Marketing by Renea Winchester. Michael Hyatt's book Platform is of course excellent as well.
Would you agree? What do you think it takes to have a successful book launch? What is your experience?