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Free Beer With Dinner

Free beer is a good thing, but the fundamental theme of this video post includes a tip that will make sure sustainable results if you are looking to increase your revenue per customer.

It doesn't matter if you are getting your sales staff focused on inside sales, up-selling, and marketing added services. It doesn't even matter if you have a sales staff. If you take it to heart, your sales will manage to grow in a sustainable way.

Here are some excellent reasons why giving with grace will push your sales through the roof.

  • People love free beer / stuff - and they are willing to go out of their way for it.
  • People love free beer / stuff - and they will buy stuff they don't really need to get it.
  • Free stuff (especially beer and dinner) is worth telling friends about (referrals).
  • Good free stuff (even just extra effort & kindness) makes a memory brings customers back.
  • Your staff will feel good giving away free beer / stuff.
  • Your customers will feel good getting free beer /stuff.
  • When people a few people in a group feel good, the positive attitude is contagious to the rest.
  • If your margins are tight, you don't have to give everyone free stuff
    • Instead, go the extra mile in attitude for everyone and give a good deal with free stuff to a select few who qualify by being frequent/repeat customers, referring a friend, or for public service.
    • This is what retail stores with store cards are doing, you earn points to get free stuff or a discount and that encourages brand loyalty.

If you liked this post, let me know by leaving a comment or emailing me at seth@managetogrow.com. Be sure to reciprocate by telling me what other video post I might make to better meet your needs. Be sure to let me know if I can use your name to give credit where credit is due.

Lastly, be sure to check out our Sales and Marketing categories for related post.

Until next time, Cheers!
@sethhaigh

Views: 32

Tags: marketing, sales, strategy, video

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Comment by Seth Haigh on October 2, 2012 at 9:52am
Thank you both for the kind words. The part that jumped out at me after watching the video was how the hotel offered something free that would likely be shared with someone. I didn't include a bullet directly addressing that, but it seems important enough to mention in comments.

Take care & be well!
-Seth
Comment by Ann Musico on October 2, 2012 at 8:31am

I really loved this Seth - it was very timely for me as I'm revising one of my offerings and am even more inspired to include something free as an incentive and also as additional value.

Comment by Patrick Tape Fleming on October 2, 2012 at 8:08am

You are correct at SXSW the largest music, film, social media conference in the world.. The events that advertise FREE Beer are always packed!

Check it out!

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