Even if you don't need a whole new Business Concept Creativity can be useful for marketing Advertising and a host of other things. I enjoy reading books on the subject of creativity and I will share with you some I know about. "THINK INSIDE THE BOX is one that is available from www.earlytorise.com .It was a bit expensive andthe drawback is you need to have a partial Base or idea with which to begin. BRAINWORKS is another book that can help by teaching you how to use questions to be more creative. SIX THINKING HATS is a very good book for the proceses involved in creative thinking. BORROWING BRILLIANCE is another great book about creativity in business. That book works on the premise of creating a problem matrix and solving the weakest link in the chain. Do all Businesses solve Problems? I do not think so although a lot of good businesses do just that. A WHACK ON THE SIDE OF THE HEAD by Roger Von Oech is another good book on creativity. It focuses on 4 aspects of creativity including judging and implementing an idea. I also Like Doug Hall's Book JUMP START YOUR BRAIN. Doug has marketed and perhaps created several products and I like the ideas that you can use new and varied stimuli in order to stimulate your creativity.