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“One ever feels his twoness, -- an American, a Negro; two souls, two thoughts, two unreconciled strivings; two warring ideals in one dark body, whose strenth alone keeps it from being torn asunder.” ― W.E.B. DuBoisThe Souls of Black Folk

Here are a few facts about the African American community that disturbs my conscience

  • While employment and education have increased for minority populations of color, families continue to live in poverty. 
  • African American citizens experience greater unemployment than any other population group in the United States.
  • American American males average more than twice the unemployment rate of white males.
  • According to the Commercial Appeal, unemployment in the Black community is roughly 17 percent as of August last year.  A more recent report by the Memphis Daily Newsidentifies 16.7 percent unemployment for African Americans.  That is roughly 9 percent more than white Americans.
  • In my hometown of Milwaukee, over half of African American males of working age are unemployed according to the Milwaukee Journal Sentinel.  
  • Men particularly black heads of households, strive for more education and better employment, often at the cost of extended absences or long working hours away from home and family.  
Here is my dilemma, as an African American male with a bachelors of science degree in social sciences, a master's degree in teaching, and a MBA in progress, I possess considerably strong credentials along with a detailed professional resume initiated by a career in banking at the age of 16.  However, I do not have employers beating down my door to hire me. However, I am a rarity in the Black community and I am fed up with the job process.  So with my credentials, if I am frustrated at the lack of excellent opportunities, how do you think African American males with less education and professional experiences feel?  
As a Black male, I know that we as a community can do better.  First, we must be accountable for our circumstances.  If corporate America is not willing to give us an opportunity to prove ourselves, we must create our own jobs.  Remember that finding work you love may involve actually creating work that you undeniably love.  This will be done by educating ourselves through aggressively reading high quality books in our industries, attending college to gain skills not simply a piece of paper, listening to informative podcasts (like Pat Flynn's Smart Passive Income podcast), watching educational informative television, and networking with professionals in our respective, desired cities and industries.  Next, we will use the creative job search process to create our own jobs.  
  • What are your three areas of competency?  
  • What industry, business, or people would you like to work for as an entrepreneur?  
  • What skills do you offer?  
  • What do you enjoy doing?
  • What makes you unique?  What makes you remarkable?  
  • What makes you stand out?  What can you offer a customer that no one else can?


It does not take a million dollars to start a business.  Base your unique selling point and micro-business (self-employment) based on your answers of the questions above.  Be honest, be trustworthy, and explore how to add value through a service or product to people's lives.  That is how you start and sustain a profitable, valuable business.  A micro-business needs only one person, you.  A micro-business only needs a product or service, a benefit your service or product brings to customers, a way of getting paid, and a customer.  For example, my online writing service has a website filled with testimonials and useful information, a Google checkout feature (to get paid), an order form, and my writing credentials.  Customers find me through word-of-mouth as I treat every essay like its my own.  I offer my clients the benefit of having more time for life and work and relieve stress by handling their academic writing challenges.  This is my micro-business with no employees; I keep what I earn.  And I plan on starting more micro-businesses.

I recommend that all readers of this blog, especially within the Black community, read Tim Ferris's Four-Hour Work Week, Dan Miller's No More Mondays, and Chris Gillebeau's $100 Start Up.  Additionally readings should include Robert G. Allen, Seth Godin, Dave Ramsey, Success magazine, Black Enterprise magazine, Entrepreneur magazine, and more.  Additionally readings should be the top experts in your desired career field.  My passion is writing rather that be poetry, hip-hop music, blogging or books.  Thus, I follow Dan Miller, Pat Flynn, and Chris Gillebeau.  All three guys are white males, but that does not matter.  What matters is the powerful information they are sharing with the rest of the world through blogging, podcasts, books, and media that can change anyone's life forever.  I would not care if they were green as long as they continued to teach people like me how to succeed in life without conforming.  I want my life to change forever.  I want the lives of my family to change forever.  I want the lives of Black Americans to change forever.  I want all Americans who are tired of being tired to change their lives forever.
What kind of lifestyle do you want to live?  Do you want to work entry-level jobs regardless of your degree because you were too lazy to defy the statistics?  The stats show that Black America is not appreciated or given an opportunity to succeed.  Unless you are a doctor or a professional basketball player, your skin color may limit you.  This is not the case for all African Americans but a majority of us feel the pain.  This is why I write; this is why I help others.  Let today be our last day of mediocracy.  Find your calling, and be authentic to who God made you to be. That is how you follow your passion to reach success.

It starts with you knowing you and staying true to yourself in every aspect of life. 

Anything worth having takes a lot of hard work, diligence, intelligence, and hustling.  If we overcome slavery, sharecropping, lynching, the Civil Rights movement, then why can't we overcome high rates of unemployment and stagnation as a people?  We can.  It takes one individual to encourage another to help another to teach another and so on.  Will you join me in this cause?  Will you release the tiny paycheck that forces you to live so dependently on a company that can take your income away from you faster than you can say "unemployment"?  Be nice to people, pray to God, love your friends and family, and start a micro-business that allows you to be financially free and overcome the odds against us.
Follow me @Blackscholaronl or subscribe to my awesome blog www.followingmypassion2success.blogspot.com.  Thank you kindly.

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Comment by LEONARD WILSON, JR. on June 28, 2012 at 9:33pm


Thank you for the response.  The Four-Hour Work Week was a fascinating book, although I never actually read it; instead I listened to it numerous times via audio while commuting.  The $100 Startup reminds me of The Four-Hour Work Week but with more application information instead of theory.  The $100 Startup is so informative that it is the best read in entrepreneurship I have read in a while.  I like books that give actual steps to apply immediately, instead of theory.  For example, I respect and admire Dave Ramsey, but his latest, Entreleadership, was a difficult read for me, not out of lack of understanding, but it did not give me actual steps at becoming a better entrepreneur.  

Comment by Leslie Chukwuma on June 25, 2012 at 5:45pm
Hi Leonard,
You discussed interesting viewpoints. Unemployment is an issue nationwide and the stats in the African American community are not encouraging. It is a good thing that you did not let the stats define or limit you. I can also think of others who did the same including our current President, Colin Powell, Condolezza Rice, etc. I think the issue of families remaining in poverty has some relation to the lifestyle celebrated by some of the rap/hip hop industry, i.e. - gangs, drugs, quick money, etc. Individuals following this lifestyle end up with fatal results or in prison and the cycle continues.
You recommended great reads, I'm currently simultaneously reading 3 books. I recently started "$100 Start up" and am also reading "Free Marketing", by Jim Cockrum, as well as another book by Vickie Milazzo, an expert in the legal nurse consulting field. What are your thoughts on the book "Four-Hour Work Week"?
Thanks for the post.

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