Doctor in Business Administration?
As if Academia needed to talk to itself more, I came across this ad on Facebook.
Does anyone else think this is a joke? Did the Onion post this?
Follow the money.
Mike, I have been in higher education for almost 15 years and sadly, it is not a joke. If anyone ever wants to do a case study in branding, I think the higher education industry would be a perfect study with how they have branded the need and importance of their product in order to be "successful". I liken it to the NFL's branding of the Super Bowl. They've created and achieved so much hype and hysteria around that one game that it's practically a national holiday.
Mike - that is indeed a hilarious designation.
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