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Doctor in Business Administration?

As if Academia needed to talk to itself more, I came across this ad on Facebook.

Does anyone else think this is a joke? Did the Onion post this? 

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Comment by Kristen Joyner on May 4, 2016 at 9:36am

Follow the money.

Comment by Brian Evans on March 16, 2016 at 11:13am

Mike, I have been in higher education for almost 15 years and sadly, it is not a joke. If anyone ever wants to do a case study in branding, I think the higher education industry would be a perfect study with how they have branded the need and importance of their product in order to be "successful". I liken it to the NFL's branding of the Super Bowl. They've created and achieved so much hype and hysteria around that one game that it's practically a national holiday.  


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Comment by Dan Miller on March 15, 2016 at 3:46pm

Mike - that is indeed a hilarious designation.  

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