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4 Good Reasons to Use Instagram for Marketing

As a business marketer, you appreciate that the modern business environment is very fluid. The digital marketing platform has brought about many unique marketing strategies but these keep changing and giving way to new trends. It behooves you as a marketer to leverage any new trends as an early adopter before the next big thing comes around.

Today Instagram is the in thing in business marketing and marketers are looking for free Instagram likes using any technique. If you don’t already have an Instagram account for your business, it is high time you got some insight into the basics of marketing on this popular social media platform.

To appreciate the reason Instagram is creating so much buzz on the digital marketing circuit, you just have to look at the numbers. There are over 700 million Instagram monthly active users (MAUs). Since 2010, over 40 billion photos have been shared and an average of 95 million photos and videos are shared on a daily basis. Instagram users like over 4.2 billion posts daily.

These numbers clearly indicate that if you are looking to grow your brand’s visibility online, there is no better place to start that on Instagram. If you are still not convinced on why you should use Instagram for your marketing campaign, consider some of these benefits:

1. Social Engagement

A recent Forrester Study shows that Instagram is the king of social engagement. As a marketer, you appreciate that if you are to enjoy high ROI in your campaign, you must connect and engage with your target audience. Well, Instagram delivers 58 times more engagement per follower than Facebook and 120 times more than Twitter.

If you are posting great photos or videos, you can be assured many people will notice and share such content, which is the dream of every internet marketer. With Instagram automation tools such as Like4Like, connecting with your audience has never been easier.

2. Showcasing Your Brand

Internet users love visual content. In fact, studies show that by the end of 2017, over 77% of all online traffic will be video. Now that Instagram allows you to share photos and videos, there is no easier way to showcase your brand. Whether you are manufacturing, selling or providing a service, there are many creative ways of telling your story on Instagram. By letting your creative juices flow, it is now possible to tell your story and connect with your target audience.

3. Building Brand Trust

The modern consumer is already tired of the flood of advertisement on every platform. They are looking for brands that are telling their story in a unique way. If you have good branded content, it is easy to create an emotional connection with your target audience. By sharing day-to-day experiences of your brand, you will create a stronger bond with your customers, which also boosts their trust in your brand.

4. Staying Ahead of the Pack

While Instagram has so much potential, only a small number of small businesses are leveraging this platform. By becoming an early adopter, you will have an advantage over the other brands fighting for the same audience.

By automating your Instagram account, it is easier to get real Instagramlikes, which help grow your following.

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Comment by Mike Gosnell on June 29, 2017 at 7:27am
Hi Terry - Enjoyed the article. I just joined Instagram last week. I appreciate the practical tools you've outlined here.

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