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Rob Orr's Blog (14)

Groupon or Living Social as a Test Market?

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Added by Rob Orr on November 4, 2010 at 5:37pm — No Comments

Forget Mentors: Employ a Personal Board of Directors

I thought this would make for some interesting discussion over here seeing that the concepts fit so closely with a lot of the philosophy here.

What do you think?

Added by Rob Orr on October 20, 2010 at 1:25pm — No Comments

Focusing on Essential Elements For Websites - Part 2

In my previous post on essential elements for websites I talked about some essential pages and tools your website needs. You want your site to draw traffic, engage your visitors, and turn those visitors in to customers, clients, and raving fans. It doesn't happen automatically as soon as you hit publish - it takes thought, planning, and some extra hard work but it's worth it.



Making sure…

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Added by Rob Orr on September 9, 2010 at 6:00pm — No Comments

Focusing on Essential Elements For Websites - Part 1

It’s a frequent issue that comes up whenever I’m talking with someone about their website. There is so much to think about when getting your website going that it’s hard to keep up. It’s easy - really easy - to get swamped in the weeds of the fine-grain details and overlook elements that are essential to your site being successful. So if you’re not sure what’s missing from your site take note of the essentials below and make sure you’ve got them implemented. It’s your virtual reputation.…

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Added by Rob Orr on August 24, 2010 at 7:30pm — 5 Comments

SEO Basics Part 2

I talked a few weeks about about the basics of search engine optimization. In that post I talked about how SEO is art and science and it takes regular, specific efforts to make sure that your site is well prepared to be indexed well by search engines. I told you about creating pages with good X/HTML markup, the length of registration for your domain, and making sure you're using all your meta information correctly. All of those elements lend…

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Added by Rob Orr on June 16, 2010 at 7:30pm — No Comments

SEO Basics

An important topic for any website owner to invest time in learning would be the basics of search engine optimization (SEO). Early on in my experimentation with website design and development I learned that for any site to be successful that, not only did it have to look good and present itself in a professional manner, but the content had to be constructed with equal or greater care than the visual aspect of the site in order to perform well for its target audience.



There is art and… Continue

Added by Rob Orr on April 25, 2010 at 6:30pm — 2 Comments

Top Tools for Website Owners

How is your site doing?

Do you know? Are the keywords that you're targeting generating traffic? How are people finding your site? What about your competitors - do you know how they're doing?

Getting quality visitor data from your website is key to any successful site. You need to know if your site is getting the exposure that you want. Competition is fierce, and getting quality results from your site is absolutely essential.

Actionable data is available if you know…

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Added by Rob Orr on April 9, 2010 at 5:36pm — 3 Comments

Ecommerce platforms - so many to chose from!

The way the world does business has changed. There can be no doubt that the world wide web has forever changed the landscape of how the world conducts its business.



The playing field is (somewhat) level, and barriers to entry for the aspiring internet entrepreneur are few. But the question arises for those contemplating the jump in to ecommerce, what platform should I use?



There are numerous different platforms available for use from free to expensive, from easy to set up… Continue

Added by Rob Orr on January 23, 2010 at 8:26am — 2 Comments

The Medium of Exchange in the New Decade

Recently, I've spent a lot of time evaluating what's transpired in the past, my experiences and what the future holds and I'm noticing some trends. Our world is definitely changing - the social web is changing the way we do business, there are more opportunities than ever to blaze your own path and the balance of power seems to be returning to the customer.

What are you actually delivering in terms of value?

Added by Rob Orr on January 7, 2010 at 9:26am — No Comments

Fed UP - Dealing with Shipping companies in 2010

UPS and FedEx have both set their rates to increase by approximately 5% in January of 2010. It happens every year. Depending on how good your rep is you may or may not hear that much about it. Yet, it happens year after year and if you don't pay much attention, it can have a significant impact on your transportation revenue spend. If your company spends $50,000 per year on shipping and your rate increase is 5% that means that your shipping costs have increased by more than $200 per… Continue

Added by Rob Orr on December 29, 2009 at 7:04am — 5 Comments

Outlook for 2010

After many great learning experiences in 2009, my family and myself are hoping for a much better 2010! We believe that good things are in our future, and that the future is indeed very bright. Jim Rohn - a "business philosopher" - unfortunately passed away in early December. I listened to The Art of Exceptional Living for the first time a couple years ago, and it really resonated with me.



What follows are my notes from listening to… Continue

Added by Rob Orr on December 26, 2009 at 5:30pm — No Comments

The Five W's and One H of Web Design

Thinking through your new website

Building an effective website is can be a daunting task. The excitement that comes from the initial decision to get online soon can give way to confusion on what to do and how to proceed. So what to do? Plan. What follows is a guide that you can use to plan your site and build something that will be an asset to your personal brand, or business. Knowing what you want to achieve with your website will go a long way in helping you get it… Continue

Added by Rob Orr on December 23, 2009 at 7:30am — 1 Comment

Web Design Education

This blog by Andy Budd hits the nail right on the head! For me - personally I LOVE web design. I love the technology, I love the art, I love the "detective work" that's often involved in getting your code to do exactly what you want, and the the graphics are just the icing on the cake!



Website design, as Andy mentions, doesn't have the history, or legacy that other disciplines such as… Continue

Added by Rob Orr on December 3, 2009 at 3:02pm — 2 Comments

What you see is what you get - First Impressions mean everything

First impressions mean everything. You've been told that your whole life, heard about it when you've been preparing for a job interview, when you go to meet your future in-laws for the first time - "you never get a second chance to make a first impression". It's an important concept. All things being equal, you want your initial encounter with someone to be memorable for all the right reasons. You want the potential new boss to think highly of you, and your future father-in-law to think that…

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Added by Rob Orr on September 29, 2009 at 7:32am — No Comments

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