Posted on April 6, 2009 at 12:30pm
This article originally appeared in my blog.
Have you bought into the Web 2.0 trend of only including teasers in your marketing emails - that is, including only short paragraphs that intro your articles ending with links to your website to read the full article?
Well Ben Settle over at the Copywriting Grab Bag has a pretty darn good reason not to: results!
I won’t spoil the story, but head on over and check it out… Continue