AMC’s Mad Men is a fascinating look into a NYC advertising firm in the 1960’s.
That dark, brooding, conniving, out-of-control Don Draper
Don Draper and his brood convince clients to spend beaucoup bucks on campaigns to sway (manipulate?) American consumers.
Well, as you know, those heady days are in the rear view mirror …
Traditional, interruption-based marketing is fading
It’s still here of course … radio and television advertising, billboards, telemarketing, direct mail, print advertising, and on and on.
But it’s becoming less and less effective and people are learning how to block it out.
Whatever you're doing, when it comes to authentically reaching people today, inbound…Continue
"Show Me Secrets"
George Washington Carver would begin each day with prayer that God would reveal secrets to him about plants and vegetables. It is reported that once Carver prayed, “Mr. Creator, show me the secrets of your universe.”
Giving himself to the lowly peanut, he identified several hundred elements in its seed and shell.
As he put the elements together again in different forms, he uncovered over 300 uses for the peanut including various kinds of foods, oil, paint, ink, soap, shampoo, facial cream, plastics, and many other products.
The Art of the Possible
What would be revealed to us if we really asked with humility and then followed through with the hard work of learning and discovery? What information do…Continue
One of the things I do is design books with Adobe InDesign, the publishing industry standard for book layouts. If you know anything about this program, then you know it's industrial-strength. Let's just say it's rich and deep!
I've done dozens of books and I've learned by doing and picking up tips and tricks along the way through the Adobe help section, forums, and websites.
Being Cheap is Costing Me!
Last night (before watching Ohio State trump the Oregon Ducks in the national championship!) I was trying to decide if I should subscribe to Lynda.com. The online learning platform is loaded with world-class expert courses on InDesign, as well as many other topics like software, business, personal development, professional development, and much more.
I've used their 10-day trial before and was very impressed. I've also used excerpts from their courses which they provide on YouTube.
I have to remind myself that if I'm going to win, I'm going to win from within. My internal state creates my external state.
I believe there's something I can learn from God's challenge to the Israelites as they were about to enter a whole new level. They were on the edge of entering the promised land ... a territory for them which flowed with milk and honey.
Joshua told the people, "Consecrate yourselves, for tomorrow the Lord will do amazing things among you" (Joshua 3 NIV).
As they went to a new level in their personal consecration, they set the table for amazing things to happen beginning the next day.
What can this mean for me practically? Just a few thoughts ...