"The best people to ask are the ones who aren't buying it. DO you have a place to get their email address on that page by giving them a smaller piece of content? If you had their email addresses you could send them some follow up messages to…"
What hit home with me was realising that any worst case scenario that didn't end in demise is ok. Wow! Never looked at it that way. It makes all the many, dreaded worst case scenarios ok to face. As a Christian, that should have been my guide all along, but I thought it only applied to "ministry" issues. Now that I am learning, through Dan's books, that everything that I do is part of my ministry, your advice on taking a leap of faith resonated. Thanks, Andy!