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I get asked a lot about whether speakers need a speaker brochure or not.
As you know, I'm not too interested in doing what everyone else is doing (who wants to be normal, anyway?). Instead, I try to do things that make my services standout from the crowd.
Here's a little something I do differently to try to make my brochure standout from the typical speaker's brochure.
Bottom line, I keep is short, sharp, and straightforward. Notice this brochure can be read in one minute. It focuses on just one keynote. And since I believe we have less than one minute to make an impression, my goal is to cause a meeting planner's one impression to be: "Wow, I want more!"
Feel free to let me know your opinion. Also, share your own brochure thoughts and strategies.
Here to serve!
I love your online brochure Kent. I like how simple and straight-forward it is.
Did the question that came to you include having a "printed brochure" too? Something to hand someone as you speak to them other than, "check out my website later."
Sometimes a very plain one page hand out can be good for those situations that call for them. Not a big fan of the glossy tri-fold brochures. The expense is not worth it like it used to be.
In our catering biz I have a tri-fold brochure we use for some events, but it is done on the brightest white paper and is NOT glossy. Works very well from the feedback we have gotten.
I hope I did not go off subject...because when I think of brochure I still think of the glossy handout too. (Tells my age, I think...LOL)
Don...this is a postcard I send out as well. I just have it on my website too.
I like it. At first glance, it is very clear who you are and what you do. I also like how you made a testimony into a simple (yet beautiful ad) on the front of the card.
On the back it describes what you get out of having you speak, how to contact you, and you ask to be hired.
I'd like to take your concept and create one for my coaching.
- Catalyst John
Go for it, John. And feel free to leave my contact information on it :)
Seriously, use it as a model. Here to serve!
Thanks for the laugh too!
Got it Kent! Thanks.
Love this, Kent! And you just gave me an idea. I use SendOutCards (I'm a distributor too) and they have the postcard option-- so next week, that will be my goal to develop a postcard to send to the schools I want to work with. What a great way to stand out. Thanks for that idea!
Kent, thanks for sharing!
Karen, GREAT idea! I am on sendoutcards.com and will plan to make one up as well. Easy and simple to do.
Sharp & to the point. You lay it all out for them. I like it, Kent! I just recently looked at Send Out Cards, so I'll have to consider Karen's idea too. Thank you!
I really like the look and simplicity of the brochure. Easy to read with bullet points of what you do and results. It's a really great idea, thanks for sharing!
Looks great, Kent! I've been trying to develop some things. But, I need more teaching first. One question: I'm developing a system that I will use when I begin taking engagements. Is it necessary to have a consistent system that you speak from at every event? Something that people can hang their hat on? Or, should a speaker change up their delivery often?