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Latest Activity: Jul 6
Started by Nathan Sack. Last reply by Christy Hendricks May 8.
Started by Christy Hendricks May 6.
Started by Loy Gregory. Last reply by Pierce Marrs Mar 19.
I've done work in the past for a company that currently does 5 Million in sales per year. They are a test facility in the construction industry, and presently do little or no marketing because they do not need to. I have developed a product that takes their client's test data, and creates an interactive program to help sell their products. They currently have a kiosk in their testing facility that on occasion, will generate interest, and then a few sale a year generating low to mid four figures each.
I know if more of their customers were aware of this product, I could sell many more, but my challenge is that I do not know the best way to market to their clients, AND the clients will need to purchase the product from this company, which then farms it out to me. This is because I use data acquired from the test company, and they also want their cut. This part is fine - there's still plenty of meat on the bone for me.
This could easily be a four or five figure per month opportunity for me - one which I could automate the development of the product and take me almost no time per month. I've been developing these products for a number of years for the company, just haven't had an opportunity to grow the potential.
In the past, they have not been too open to the idea of increasing their marketing, but this has changed, and they are open to more suggestions now. Their angle is kind of the cool factor of "we can now offer you testing, AND help you move product in these cool and hip ways using the PC, iPhone, Tablet etc"
My challenge is two fold - 1) identify the best way to reach the customers. Updated kisok? Weekly newsletter I have a VA write up for the industry? FB or other direct advertising to the decision makers?
How best to navigate the "hey, I'd like to market this product on your behalf" or possibly just doing some marketing that lands them on a sales page on their website (sort of a lead generation model).
I responded to a person's discussion at the top on Thursday. I have not actively posted on the comment wall in a while. My fault....been distracted.
Ahem. Never mind.
I was confused because I was seeing comments from July 2013...
But then up by your name, Pierce, it says "last activity - 5 hours ago" - so where is that activity happening? I'm so confused!! Is this group just not active anymore? Thanks!!
Can you help me with a silly technical issue?
When I pull up this group page, I can only view the comments from OLDEST listed first. Is there a setting I need to change so the newest comments come up first? So I don't have to click through several pages to find most recent activity?
As always, this is great insight and advice.
Thanks for all the info. I am going to implement the changes as best I can - NUBY!!!!
It is always refreshing to be here!
Thanks for all the feedback everyone!
I agree with Cam's advice about building your homepage on a Wordpress "page" to create consistency with the site. Be sure to email your friends/family to let them know it's up and running and give them a place to subscribe to new posts.
If you're on social media, be sure to advertise new posts that way as well. I'd also take Pierce's advice about reading Platform to heart.
I second Pierce's recommendation for moving forward.
My main thoughts about the site are that it looks weird having a static homepage that is a completely different design than what the blog is. If I were you, I would move your blog (WordPress) to the main site (outside of the "blog" folder), and then create a "Page" that has your home-page text. In the Settings->Reading, you can set this page to be your homepage, and this will give you a consistent appearance between your site pages and your blog posts. :)
Hope this helps. Let us know if you have any questions, we're glad to help.
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