My name is Aaron Ashworth and I am searching for some help with a question I have struggled with for years.
How do you find your message and voice?
I have been speaking for years on a variety of topics, doing presentations, being asked to write curriculum, coaching people one on one, and the works. I have spent a decade teaching others how to launch businesses, how to work with troubled behavior with kids, how to have an active happy health family, and many other topics. I have a variety of professional background in aviation, air traffic control, licensed counseling, logistics, family develop, team build, etc.
The problem is that even though I have been doing this in small bits for 10 years I still don't feel like I have a solid message, voice, or brand that I am selling.
If I could get focused and not be so broad I feel I would be able to scale my writing and speaking to a much higher level. I would like to find a stronger personality in what I do and be able to start launching a more full time effort into writing, speaking, and podcasting.
I would appreciate hearing from anyone and everyone on what you thing works best in identifying a message, voice, and brand.
Oh yes, Aaron I understand the dilemma. I just signed up to a Cliff Ravenscraft session to take things to the "next level." I will have more insight come November after this weekend program. Part of my issue is the techie stuff, the other part is knowing the right steps to do this efficiently and promptly. Several things have fallen into place due to Identifying all my goals. Do you have those lined up for yourself?
First, thank you for replying. I love Cliff and have had the chance to spend some time with him during a Kent Julian conference. I'm trying to align my goals and my core message at the same time. I know that I want to help others get from one place in life to the next. I just don't know how to separate myself from every other coach out their yet. Call it an online/branding identity crisis. I know my strengths and my weaknesses and just need to align what I am comfortable doing. So far that is face to face services (speaking, consulting, counseling, coaching). I need an avenue that doesn't require me to be present for services all the time.
Thanks for any insight.