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Hello everyone,

I posted this in the main forum, but the Iron Jen suggested I also post here as well.

I have been considering starting a lawn care business doing fertilizer and weed control in my area (not mowing).  I used to work for a big corporation doing this, so I already know how to do the work.  Also, I know Dan Miller says to start small and grow to avoid going into debt to start the business.  However, we live in a growing, fairly affluent area around Indianapolis with new and large houses going up daily.  I know I could grow quickly if I start now (just before winter) with the right marketing plan preparing for the Spring campaign.  

Everyone else is not going to start marketing until Spring for this and I want to get people thinking now about who they use in the Spring.  I would use marketing learned from Joe Polish and the I Love Marketing Podcast utilizing a free recorded message and web page educating people about how to choose the best lawn business for their money. 

My problem is that I have zero capital to put toward the starting of this business. I project that to start with the right equipment and product I would need about $7,000-$10,000 to do the job.

I have been learning a lot about sales, marketing, and advertising from Dan, Joe Polish and Dean Jackson, and many others.  But I was just listening to Christy Wright on the Business Boutique podcast and she interviewed 2 women who had asked customers for pre-orders to start their businesses. Having no money to start and no product on hand, they needed those pre-orders to get the ball rolling otherwise they wouldn't have been able to start making and selling.

Do you think this might be something that I could possibly offer? My plan would be to go door to door, do door hangings, put up fliers, etc. and offer 15%-25% off if they pre-pay the entire year and give them the exact price it would be.  An added idea someone suggested was to offer discounts for referral business on top of the prepay.

I would have the full intention, if I don't raise enough money with the pre-paid accounts to give everyone a 100% refund.  If i start now I could have a good idea of a number by Spring.

Thanks for your feedback. I also sent this to askdan@48days.net so he could possibly respond on the podcast as well. 

Justin

Views: 23

Replies to This Discussion

I know you said you were not interested in mowing but you could use that to generate capital. Otherwise think how to get the ball rolling with the least amount of equipment and supplies. Rolling month to month. Using profits to get capital going. Otherwise beyond pre-orders you could look at what items you have to sell that could help get this going. What about a 2nd job between now and spring like pizza delivery over 6 months would generate $10k. Hope this helps. There is always some way to get the ball rolling.

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