Most of you know that my niche is online courses and educational content. That's why I created a course to teach people how to create a course (The Course Course), a podcast to answer questions about creating courses (The Course Clinic Podcast), and am bringing to life an affordable way to host your courses and make money (The Course Garage).
So, I am currently writing a long form blog post about this topic…Is teaching the new secret marketing weapon? I see this happening in a lot of situations and it apparently is working. People are offering short mini-courses as a way to engage with service or product providers as a first step toward becoming customers.
So, what do you think? How could teaching a short mini-course help distinguish you from your competition?