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I have a client that feels they do not have a defined demographic for their customers. I am explaining to him that while DEMOgraphics may be all over the place, PSYCHOgraphics might be more defined.

So my question is...What examples of psychographics might you come up with?

Here are just a few of what I have in mind...but would like to hear other input:

-beliefs
-what else they are buying
-hobbies
-fears

Thanks

Brian Richardson
www.thecompanyproject.com

Views: 18

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