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Marketing to Generation Z

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Marketing to Generation Z

Join us in learning more about how to impact these young people with your content (podcasts, blogs, books and videos). What does the quality content Generation Z hungers for look like? What do they need? How do we package it so it catches their attention? Learn how to form an effective strategy making Gen Z perceive us as relevant, interesting and caring.

Members: 18
Latest Activity: Dec 3

Discussion Forum

Let's Life Coach each other!

Started by Mitch Kriegh. Last reply by Mitch Kriegh Jul 24. 4 Replies

Let's use this thread as an accountability tool. Post your next goal, and the plan (plus a couple redundant layers of plans) to achieve that goal.  List a date for completion and then hang a magnet…Continue

48Days Podcast

Started by Mitch Kriegh. Last reply by Mitch Kriegh Jul 23. 1 Reply

Hi fellow marketers,    I am positive many of you have listened to Dan's 48days Podcast. And if you have you know there's always so many good take aways from each episode.But who can find the time to…Continue

Quick Intro and Make a Short List...

Started by Mitch Kriegh. Last reply by Mitch Kriegh Jul 11. 1 Reply

Hi all,We are getting a good size group here and with that brings many important skills and resources that would not normally be available to us. If you have viewed…Continue

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Comment by Greg Vance on December 3, 2014 at 1:59pm

All - 

A little off topic... though related... for which I'd like your input.

I am considering writing a book/guide for the high school and college age group of students dealing with education and vocation decisions. Perhaps a student edition and a parent edition. Something like the following working title: " Life Manual: Action Guide To Life After High School and Beyond".

Would you see that as something helpful to that audience? I have a group of students that are attending an "alternative university" that I could possibly employ as a case study based upon their individual needs and feedback to develop the materials. As a result of that process I could discount my services to make them free or much lower cost as a part of the development effort. My two kids and my son-in-law have brought up a similar needs over the last few years - the need to improve the experiences they and others have had with their high school and college counseling, professors, and such. They think I should consider making that happen.

Any thoughts or feedback you have on the idea? Or your observations about the challenges, comments, feedback, etc. that these students are facing? 

Thanks!

Comment by Rodney "RJ" Young on October 28, 2014 at 6:49pm

Thanks Hannah!  That's very helpful insight... they ... or you guys.... would not like it if you got random texts you didn't want!  Social media is definitely where they're at, but my issue is that I need some sort of "permission marketing" format where, if they cancel their Instagram page, they'll still be on my list.  Email is what I use now, and it's effective for 30-somethings and older, but I notice the younger people just don't open the emails as much.  I guess it also depends on the TYPE of Gen Z person it is....  I notice that more mature Gen Z-ers like you actually do check and respond to email, but the average 17-year old just hangs out on Instagram.  Interesting! Thanks for the insight!

Comment by Hannah Wilson on October 28, 2014 at 7:22am

Hi Rodney, I just turned 18 so I'm sorta Gen Z, and I personally have never received texts as advertisements. I also know that if I ever did, I would cancel them as fast as I could, since I use my phone for communication and would be very distracted by unwanted text updates.

But - if I signed up for the updates that would be different. So you could always try an opt-in text update service, but I would definitely not get a phone number list and start texting. If people sign up, then there's your answer, and if they don't, you can try something else.

I personally use email a lot, but I'm not sure about pre-teens and younger. I do know that they use social media to keep updated with their favorite musicians, celebrities, tv shows, etc. (In the comment below I listed some popular sites that young people are on these days.)

I'm by no means an expert, but I hope that helps!

Comment by Rodney "RJ" Young on October 27, 2014 at 3:01pm

Hey folks!  I'm a music producer and produce music that sometimes crosses over into Gen Z-types (hip-hop/pop music).  I've noticed that mobile-friendly methods like text updates work with Gen Z better than email... what do you guys think?

Comment by Hannah Wilson on October 8, 2014 at 1:39pm

Pauly, I don't have any ways to market to gen Z off the top of my head, but I can at least tell you where they are online! They are on Facebook (a must), Twitter, Pinterest, Instagram, and Tumblr. You don't have to market or create followings on all of these, but I would highly suggest Facebook and Twitter.

What is your book about?

Comment by pauly hart on October 7, 2014 at 8:31pm

i've got a book that's coming out in a couple of weeks.

would love to know how to reach this audience.

Comment by Christine Odle on August 7, 2014 at 10:37am

Hi Hannah!  Love your idea!  I think I'm too "old" to be a member of your site...  There is so much more you can do in the business world than just have great ideas too. 

If you have any small business questions in which you might need an expert's advice, please feel free to contact me as well.  There are so many possibilities out there for you guys!  Keep up the great work!!!

Comment by Hannah Wilson on August 7, 2014 at 3:54am
Hey, guys! I'm your target audience since I'm either generation Y or Z (born in 1996), so if I can answer any questions from our point of view, please let me know!

I also just started a teen entrepreneur community, teenpro.net, which I want to become the best resource online for teens interested in business. So I was so excited to see this group in 48Days.NET! There is so little advice and discussion in the business world for and about teens.

If I can help at all, please let me know!
Comment by Greg Vance on July 6, 2014 at 2:45pm

Mitch 

Thanks for the invite to the group. Looking forward to the discussions!

Greg

Comment by Mitch Kriegh on July 3, 2014 at 12:57pm

So many need to hear your message, from you, in your way of delivering it :-) I hope I can help you get your voice out there. Let me know anyway I can help, nothing is to small to ask me to be involved in, or too big. :-P

 

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