My name is Aaron Ashworth and I am searching for some help with a question I have struggled with for years.
How do you find your message and voice?
I have been speaking for years on a variety of topics, doing presentations, being asked to write curriculum, coaching people one on one, and the works. I have spent a decade teaching others how to launch businesses, how to work with troubled behavior with kids, how to have an active happy health family, and many other topics. I have a variety of professional background in aviation, air traffic control, licensed counseling, logistics, family develop, team build, etc.
The problem is that even though I have been doing this in small bits for 10 years I still don't feel like I have a solid message, voice, or brand that I am selling.
If I could get focused and not be so broad I feel I would be able to scale my writing and speaking to a much higher level. I would like to find a stronger personality in what I do and be able to start launching a more full time effort into writing, speaking, and podcasting.
I would appreciate hearing from anyone and everyone on what you thing works best in identifying a message, voice, and brand.
I think first it might help to figure out what you want to do. Coach families... help small businesses... write curriculum? Or, is there something in what you do that applies to all of that? Why do people hire you? What is it that you bring to the table with all of these different tasks? I'm wondering if you can use your aviation background to create a model, a program -- like 1. prep 2. speed and lift 3. maintaining altitude, etc that you could then apply to different things like family and businesses. Random thoughts. :)
Thank you for replying. To answer the million dollar question, "What would you do if money was not an obstacle?" I would write, speak, coach, and consult everyday. My full time job is licensed counseling and I love aspects of that job, but have always been more geared to the positive motivational side of my work. I am also involved in ministry, military, and other things. The problem that I have is that I can speak, write, coach, etc. on a variety of topics and feel like if I could narrow my scope to one consistent message I would have a much easier time in making my message resonate with others. Yes, people need to work through their issues, past, and history, but I would like people to see the positive in life and learn to enjoy the journey regardless of the past and to look to what the future could hold if given a real effort. My passions are God, family, business, and ultimately building a life you dream of living, but that sounds a lot like every other motivational speaker, writer, and coach. I need to identify my core message and find how I am different from the rest.
I asked this question in a couple of different groups and instead of responding individually to each I am going to copy this reply because I feel it demonstrates my objective without having to restate it a different way to the other groups I presented it in. Just thought I would let you know if you see it in one of your other groups.
Yeah, I think you can speak, write, coach etc to a variety of different audiences -- business, family, military. But I think you're right, you have to identify the one consistent message that you can apply to all of those different situations. Look up a guy called Donald Miller at storybrand.com. I've not bought any of his products but I've watched a lot of his free stuff. He's got some really good stuff that might help you, or would at least be a good place to start. Best wishes!
Brings to mind CS Lewis' quote from "Beyond Personality: The Christian Idea of God", when he says about originality: “No man who cares about originality will ever be original. It's the man who's only thinking about doing a good job or telling the truth who becomes really original -- and doesn't notice it.” I believe if you will focus on excellence with a dash of humility and good humor, you will find what you seek.