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Due in large part to how inspired I have been by Dan's 48 Days podcast, I have recently launched my own coaching business based in the DiSC behavioral assessment.  As a high CS with a corporate HR day job and several extracurricular passions, my time (and willingness to unveil anything to the 48 Days community prematurely) has been limited; however, it's time for me to let loose on the reins a bit and get some feedback from people whose opinions I trust!

I would be honored to have you visit Harmony Insights at www.harmonyinsights.com and post your feedback here.  I have personally built the site, written the content, selected the photographs, etc., so I'm eager to get any/all input possible.

I am particularly interested in getting responses to the following questions:

1. Is it sufficiently and appropriately clear that the DiSC assessment is my product?

2. Personally, it is obvious to me how one's DiSC style plays into one's interaction with debt; however, does the "personal finance" portion of the offered services detract in anyway from what should be seen as my main focus, given what is described on my home page?

3. I've received mixed reactions to pages dedicated to testimonials and inspirational quotes.  Thoughts?

4. Friends seem to want to see packages/pricing listed, but I'm hesitant to make those things explicit.  Am I hurting myself by not providing more detailed pricing info?

This is my first post, so I apologize if its length is inappropriate for this forum.  I'm simply excited about this new project, and I'm very eager to hear your thoughts.

Thank you,

Erich Kurschat
www.harmonyinsights.com

Tags: DiSC, Wordpress, coaching, feedback, small business, web site

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Erich,

The first thing I noticed when it opened up in my browser was there is not a lot of information"above the fold." I had to scroll down to figure out what the sight was about, so I would suggest that you put a little more information or teasers at the top to get me engaged quickly.

I liked the testimonials and think they  work, but again, not the first thing I see.

I like the idea of DISC and personal fiance being combined.

Good luck,

Josh

Thanks a lot, Josh.  I've always agreed with you in that you ultimately want your visitors to engage with informative content immediately at the top of your site.  As I researched popular page design, I was surprised to see just how many sites present a prominent image slider right up top before you even get sense for the content to follow.  I thought I'd give it a shot and see if it did anything for the branding of the site.  I really appreciate your feedback.

I forgot to add I do like the look of the sight. Looks very professional and you have a good picture to make it personal. I wouldn't change change much because I think it has a great feel to it. Maybe shrinking it a little so some of the bottom content can be seen without having to scroll down? Try moving the testimonials down and using that space for something else and see how that works or adding your "opening eyes"  saying  above your picture.

All great suggestions.  Thank you!

Erich,

Your site loaded very slowly for me, especially the picture.  I don't have a great internet connection so the problem may be on my end, but if I didn't have a specific reason to visit your page I probably would have hit the back button.  Check the size of the picture and compress it as much as possible without losing quality.

Also, the picture has too much "dead space".  You generally want the open area of the picture to be in the direction the subject is facing.  The area behind you isn't gaining you anything and detracts from the aesthetics of an otherwise good photograph.   See Dan's podcast add in the right sidebar for a good example of this.

You asked if it was clear that the DISC profile is your product and to me it wasn't clear at all.  I would suggest including the use of the DISC profile in the descriptions of your services.

Hope this helps,

Greg

That is all very helpful.  Thanks for taking the time to look at it, Greg.  I really appreciate the suggestions.

Hi Erich,

Congrats on launching your site and new venture. Every journey begins with one step, so good for you on stepping out. YAY!

I took a look at your site and have addressed your questions below:

1. Is it sufficiently and appropriately clear that the DiSC assessment is my product?

Not at first glance. This is kind of a big deal. Especially since not everyone know what DiSC is. I'd look a different ways to make this instantly apparent and interesting.

2. Personally, it is obvious to me how one's DiSC style plays into one's interaction with debt; however, does the "personal finance" portion of the offered services detract in anyway from what should be seen as my main focus, given what is described on my home page?

I don't think it detracts, but I don't understand how they connect. I don't know anything about DiSC except that it's some time of personality assessment. Perhaps you should write a really intriguing paragraph that talks about how you use DiSC to identify the behaviors that influence the way we manage our personal finances, and then include a link that says "read more here" which transfers visitors to a page with more in-depth info.

3. I've received mixed reactions to pages dedicated to testimonials and inspirational quotes.  Thoughts?

Do this. Absolutely! You can say whatever you want about your business, but it's what others say about your business that matters most.

4. Friends seem to want to see packages/pricing listed, but I'm hesitant to make those things explicit.  Am I hurting myself by not providing more detailed pricing info?

I think this depends on two things. 1. Your comfort level and 2. Your target market. Many people won't inquire for services if they don't know how much they might have to pony up, others don't care. You need to know your audiences tendency in this area.

I would certainly post packages because packages instantly add value to coaching services. It also helps guide the selling process. As to listing prices explicitly, if you are going to do it, I'd consider stating a range. I.e. Packages range from $250 - $2500 depending on your individual need.  If not, make sure you make it really easy for people to contact you about getting your services.


One thing I'd consider is putting a system in place so that you can capture the information of potentially interested visitors. Right now your image takes up most of the space above the fold as others mentioned and I think it may serve you better to find a different way to use that space and integrate your image.

I'd consider creating a download that would meet a need or provide instant results for your ideal customer for free. Put an opt-in box near the top part of your site for visitors to submit their name and email address to in exchange for the free advice. This will allow you build a list of prospects who you can build an relationship with via email over time, who may also buy from you.

I'd also put Disc offer that is below the fold above the fold as it's the most compelling action oriented info on your site.

Good luck, Erich! Great stuff.

Thank you, Marlee!  You've given me some great things to think about, and I'm already making improvement based on your suggestions.  I'm blown away at the detailed feedback that I'm getting from people, yours included.

Hi Erich,

What a nice looking site!  It is clean and easy to navigate, great logo.  I can only imagine how excited you are to get started!  Everyone's said great things and I don't have a ton to add.  To address your questions:

1. It is pretty clear what your product is.  That being said, I would suggest putting more about it on your homepage to really sell it and hook people in.  Maybe an interactive DISC wheel?  

2. I think it is intriguing to tie personal finance with DISC...not something I would have thought of.  What Marlee said there was spot on.

3. I only recognised the names of Lao Tzu and Chris Guest on your quotes and I don't know if I cared so much for that page.  If you want to keep it, I would devote an equal amount of quotes to all the letters in DISC.  And a separate page for testimonials would be something to consider.

4. Marlee's answer is great for your pricing.  But I will say as a consumer I would want to know pretty quickly exactly how much I would be paying.  We're all very conscientious of what we spend :)

Hope it helped some.  Again, how exciting!

I appreciate your thoughts, Annie.  Thank you for taking the time to provide me with some very useful feedback!

Erich,

Here are my first thoughts, without reading the comments others have provided. (I will read the comments below, this is just the first immediate impression. )

First and foremost... congratulations on getting this far with your website.  Going live is a huge first step. Just getting all the content filled in for all the pages is a lot of work.

When the site first opens... I looked at the basic design, colors, then read your tagline, quick scroll down the page to see how long the page was, then flipped through the internal pages to see if content was there.  Everything checks the sniff test!  Looks good.

Moving on to a few details.  1. Is it sufficiently and appropriately clear that the DiSC assessment is my product? No.  But, don't beat yourself up over it... that's internet marketing.  There is sooooo much to learn about colors, copywriting, images, placement, calls to action... on and on.  It's part of the process of being online.

2. Personally, it is obvious to me how one's DiSC style plays into one's interaction with debt; however, does the "personal finance" portion of the offered services detract in anyway from what should be seen as my main focus, given what is described on my home page? Honestly, I didn't pick up on that aspect of the services.  

Where it says Opening eyes to greater levels of personal and professional achievement... one behavior at a time.  I would re-write this. It's the art of copy writing. Either consult with a copy writer, or start learning about it yourself. Google "Gary Halbert"  Direct marketing guy.  Learn about Attention, Interest, Desire.  Get those messages across in a concise message for the intro text.

3. I've received mixed reactions to pages dedicated to testimonials and inspirational quotes.  Thoughts?  Keep the testimonials for now.  Its good content, you worked hard to gather those.  It can change later by re-purposing the content in a different format, not a big deal. Actually, I would consider video testimonials going forward.

4. Friends seem to want to see packages/pricing listed, but I'm hesitant to make those things explicit.  Am I hurting myself by not providing more detailed pricing info?  Take note from the feedback received.  Just address it later, not a big deal.  I would start blogging like a mad man.... build some content. Build up your followers on Twitter and Facebook.  Personally, I use Twitter and Linkedin more than Facebook.  

You're on to the fun part, Internet Marketing.  Your site is up.  Iteration and constant improvement is the name of the game now.

Have fun!

Jer


 

Thanks so much, Jeremy!  This is really useful feedback, and it's given me a lot to think about.  I appreciate that you would take the time to help me out like this.

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