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Hey 48day friends, I've posed a question to a few groups for specific feedback and now I'd like to throw it open to everyone and get further feedback.

I have an idea to develop a web-based media delivery service that provides downloadable theme-based movie clips for embedding into presentations. Content would be searchable by title, category, and theme.

It's a simple idea designed to enhance presentations and improve audience comprehension and retention by highlighting key thoughts and concepts with short licensed video clips. I would like to tightly target those in the career field - coaches, counselors, educators, speakers, authors, etc.

Some content would be free but most content would be available through a low-cost subscription. Movie content would be from major motion pictures and independent film makers - not Youtube.

A similar service exists (wing clips) for the faith-based market where speakers embed clips into powerpoint presentations or stand-alone presentations to augment messages.

This is a concept I’ve had on my mind for over 20 years but the technology didn't exist to make it feasible. Today, through sites like 48days, I also have the opportunity to pitch the idea to others like I'm doing now, to invite feedback to see if there's any merit in the idea.

I'm in the preliminary stages of brainstorming the idea and wanted to share it with my 48days friends for some feedback. I'd welcome thoughts and ideas from anyone. Thanks.

Michael

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Hi Michael,

I give presentations and would be happy to give you feedback. As a copywriter/marketing consultant my presentations focus on website copywriting, Internet marketing and blogging. 

My first question would be: where can I see some samples?

And then I would want to know how much it costs.

I like to use Prezi for my presentations instead of Powerpoint. So would Prezi users be able to use this service?

Josh

Thanks so much for your feedback Josh - I appreciate that. I really like the idea of making these compatible with Prezi and I'll put that high on the list and look into it. Prezi is gaining popularity and I know you can embed youtube videos into them but I'll check on other formats since I wouldn't be providing youtube content.

I don't have any samples available just yet and it will be some time before I do but I would certainly provide them. In fact all the content would be viewable prior to purchase and there would also be a selection of free clips for people to try out. Cost would be based on per use for infrequent users or by subscription for those who create and present a lot.

Michael

Hello Joshua,

Earlier this month you provided some valuable feedback on my CareerClips idea and I'm wondering if I could have a few moments of your time to complete a brief survey. 

You are already somewhat familiar with the idea but the survey contains an introductory paragraph that explains things in more detail. The survey should take less than 5 minutes to complete and all results are confidential. Your feedback would be greatly appreciated.

Thanks in advance for your help. Here is the link to the survey:

http://fluidsurveys.com/surveys/michael-gN/careerclips/

Michael McClure

Where would the movie clips come from? And how would you get the rights to use them? If someone licenses them to you what's to stop individual speakers, etc., from getting them directly from the licensing body? Maybe I'm missing something.

Thanks Andrea,

Speakers are certainly welcome to obtain movie clips on their own but I've yet to meet one who has the time. Speakers are very busy doing what they do best and this would be an administrative headache. This is why many don't currently use them but I'm also hearing that many would like to use them if a service existed that took all the legwork out of it. Obtaining rights is a lengthy and challenging task - that's what I'm working on now. The clips would come from the major movie companies but also from smaller independent companies and I may even produce some of my own.

Michael

Michael, I have three questions about this idea to help you further develop it. I'd also join Kent Julian's Speak It Forward group and get some feedback from that group. It is an EXTREMELY active group.

  1. How would people pay for the service? Would you have them buy credits good for a number of downloads, or would people pay on a per-clip basis? iStockphoto has a payment plan where you pay for credits and then apply those credits to purchases. Would you have some sort of monthly membership plan?
  2. If people are looking for more personal attention for developing their presentations, is this a premium service you could offer? I agree that the time and administrative hassle of securing video clips can be a real pain. Plus, you never know which YouTube videos are not properly copyrighted/attributed.
  3. Besides the time issues, what other pain points would your target market experience?

Hope that helps! Let me know if you have any other questions.

Dallon

Great questions Dallon - thank you. I've been a member of Speak it Forward for a while now and you're quite right, it is a very active group. I've been in touch with Kent in the past as well and he's been enormously helpful to me.

Many of the details are still being worked out regarding my idea and of course the pricing structure is one of the most important. I'm well acquainted with iStockphoto and I actually don't much care for how they set up credits. If the account is inactive for a while they can actually expire and I don't care much for that. I tend to like very simple and easy to follow payment options that people are used to already. I would set up a monthly subscription and I'd also have a per-use fee.

I have thought about other services in addition to the clips but I LOVE your idea about presentation development and will be giving that a great deal of thought. In fact you've challenged my thinking in the area of pain points as well. I like how you put that and I'll be paying a good deal of attention to that in the days ahead. I won't comment on that directly here because I could probably get going on the subject.

Anyway, thanks again for your thoughts. They are more helpful than you know and I'll keep you posted on this if you like and if you don't mind, I might fire off additional questions.

Michael

Thanks Derek - interesting that you made that connection between my idea and the emergence of new forms of story telling. I find the subject somewhat daunting and feel the temptation to stop and just watch what happens - but that wouldn't be any fun. Still, it seems augmented reality is picking up speed and it's a challenge to keep up. That article is a reminder that it's important to think as far down the road as possible when developing an idea because by the time you launch you need to already be in development on phase 2. I wonder what will happen when we reach that saturation point where we can no longer synthesize and incorporate new technologies into our lives.

Michael

Hello Derek,

Earlier this month you provided some valuable feedback on my CareerClips idea and I'm wondering if I could have a few moments of your time to complete a brief survey. 

You are already somewhat familiar with the idea but the survey contains an introductory paragraph that explains things in more detail. The survey should take less than 5 minutes to complete and all results are confidential. Your feedback would be greatly appreciated.

Thanks in advance for your help. Here is the link to the survey:

http://fluidsurveys.com/surveys/michael-gN/careerclips/

Michael McClure

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