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Idea Pitch: Wild Bird Service UPDATE (don't get excited)

Hello all, thanks to those who showed interest and took time to comment. I thought I'd update you since you took the time to reach out to me. I'll be brief now that I know that Dan may share this!

I've been busy with elderly inlaws, checking one into a nursing home last week that has been totally my responsibility, and taking the other to doctors appointments and helping her, and my kids. But, as I told John VanDerMeulen, I have also been hiding behind them too. I want to work, but my family's schedules and demands on my time are also my excuse. 

I also have fear and doubt about starting this business. I know the fear is not rational, but I think the doubt might be. I've run the numbers as best I can with having only best guess estimates to go off of. 

If I'm charging $125 a month to a client, (an assisted living center), and take out my costs, my actual take net pay is very low.

$125 / mo. to fill & clean feeders, and disinfect bird baths, and visit with people once a week.

- gasoline, feed, disinfectant, replacement costs, advertising/marketing, taxes 25%, tithe 10%

= $21 / mo. NET, per Month, per client. With 10 clients, that's $310 a month. That's a lot of running around town for so little money. Even with 30 clients that's only $630. 

Even if I overestimated the cost of feed, and it was $31 a month profit, that's still only $930/mo.

I'm not sure I could service 30 clients a week, and still do the research, marketing and blogging that it would require. The main problem I see is that it's not a one-time sale where I could adjust the price, but this is a yearly subscription service so it's a year commitment.  Which is why I've worked and re-worked my prices and costs and want to get it right. What I don't want to do is lose money month after month and feel discouraged and resentful at the end of the year.  

I do have a plan to go visit a couple of facilities outside of my sales area and meet with them, show them my idea and pricing sheets, and ask for feedback. I need an idea of if, and what, a nursing home will pay for a service like this, and if it's something they think has value. I plan to give them a birdfeeder as a thank you for their time and input. 

We all want other entrepreneurs to succeed because we want to think we can succeed. I will succeed. If not in this specific business, in another. I have to get out of my way. 

So, that's where I am. I just wanted to thank you, and let you know I'm still working on this, between the other things in my life, just like we all do. I do need to find some courage though too. Even with Dan's enthusiastic push! Thanks Dan. 

Lisa

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