Got the niche...not the target though.

Hello all, my name is Bill Priestley and I just joined 48days.net.  I've been a follower of Dan's for about 4 years and I own a few of his products which I've enjoyed and which partially are the reason for my newest effort in trying to create wealth on my own through my own business.

I just launched Graduate With Success which is a company that "focuses dreams into careers through education."  It's designed to be for high school students in helping them use their education to their advantage in going after a career goal and seeing how their education can help them get to that goal.

My problem is that my approach has three prongs.  My big goal is to be able to speak to high school students (i used to be a teacher, I just completed my masters in education and I've been a broadcaster for most of my professional life so speaking is pretty natural for me).  I have been told that in order to speak at high schools, I need to appeal to assistant principals and principals since they would be the people that are hiring me - which I can certainly see.

However, the demographic of people that are most hungry for change in schools are parents and part of my program attempts to use the fact (and it is a tested and studied fact) that the greatest factor in turning a low performing school into a high performing school is parental involvement.  My main product (a manual for students) needs to be backed by parents so the child feels secure in their decisions.  In that regard, I have a second presentation geared for parents which I could give at PTA meetings or churches (it is a Christian based message, but the scripture is removed for public school presentations) about how my manual can be an incredible influence on their kids and that influence is exponentially magnified when parents get involved.

I really want to improve the education of high school students (that's why I am doing this), but in order to do that, I have to appeal to administrators to reach those broad audiences.  At the same time, in order for my product to succeed, I need parental support and I have products that I want to market to parents to help their kids.

How do I brand myself especially in social media and with my blog in order to be most effective?  Any help would be most appreciative.

Thanks, BP

P.S. The website is www.graduatewithsuccess.com, twitter is @bpriestleyGWS - facebook and YouTube outlets coming - as soon as I figure out how I am going to target them.  Attached is an intial letter I sent to my Facebook friends (not expecting much response) which gives you some idea of what GWS is.