As the Branding & Positioning guy (see my group here
), I have my ear to the ground on all things relevant. Recently, two different people sent some funny and memorable brands/taglines to me. While they may be off color, they are more than just funny, but really speak to the point of the business...which is good. Funny is of no value if it's not compelling and doesn't help position the company:
Hey Kevin- Just saw a great tagline for Arborwerar pants(tough/canvas/tree-climber’s pants):
“We would be honored to have you do your business in our pants.”
These guys get it.
- from Scott Dunphey (Sheen Enterprises)
I was driving in New Haven, CT, in one of the more "interesting" parts of the city, when a bumper sticker on the car in front of me grabbed my attention:
"Why torture yourself ? We'll do it for you !"
- from Don McCallum
, a 48Days.NET member and not the 'Don' in the bumper sticker ad!